CASE FOR SUPPORT: Who needs 'em?
A potential client recently contacted me about assisting with a case for support. “Can’t I do this myself?” she asked.
Of course you can. But hiring a professional to develop this very important piece for your nonprofit will provide well-defined, succinct messaging about your organization and programs. It is often the first impression you give a possible donor. A well-written case for support provides a clear and compelling picture of the problem, program, outcomes and financial need. It serves as the basis for all of your individual and institutional asks.
What you get when you hire a professional
You are paying for the expertise of the design and copy-writing, and this is much more affordable than you might think. In most instances we can get it accomplished under $1000 plus printing, but always depends on the number of revisions it takes to get things perfect. And with today’s digital color printing, you needn’t spend a bundle, printing a few dozen at a time, which gives you the ability to make quick and easy changes if necessary.
If you choose the “do-it-yourself” method, here is an outline for your case for support—
I. What is the central challenge or problem that you are seeking to address?
II. Why your organization?
—Unique capacities (staff experience, track record of past accomplishments, key relationships in the community locally and throughout key communities/networks regionally or nationally)
III. Program summary
IV. Examples of success
“She is passionate about serving vulnerable populations. Alisa follows both her passion and nonprofit best practice to help organizations grow.”
—April Jones, Vice Chair
“I certainly appreciate Alisa's willingness and efforts.”
Chief Development Officer
Children's Defense Fund
“Interim EDs are not simply board members or staff who sit in the executive director’s seat for a few weeks or months until a new director is found. Interim EDs are highly skilled managers who temporarily take the helm of an organization (four to eight months on average), help the board and staff address important systems and capacity issues, and lay the groundwork for the permanent leader’s success…”
© 2005, The Evelyn and Walter Haas, Jr. Fund, Annie E Casey Foundation
CompassPoint Nonprofit Services
Executive Transitions Monograph Series, Vol. 2
“It all went so well, thanks to Alisa!”
—Nora Hannah, CEO